31 Mar
31Mar

Equipment rental, widely known as plant hire is a global industry that ensues providing machinery and equipment for a limited period of time. Transport companies provide this service along with a range of machinery and equipment to choose from. 

They also provide guidance and consultancy regarding which equipment to rent for. Equipment rental has since gained a lot of attention, globally. Many construction companies use rental services to complete their projects. Instead of buying the equipment and then losing money in maintenance and depreciation. Or have capital tied up in inventory or storage space. To better utilize resources companies rent equipment these days especially, when the project lasts less than 6 months.

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Here is an overview of equipment rental industry trends this year:

Efficiency vs expansion

Expansion is usually every business’s strategic goal. However, expansion takes time. Companies that grow at a rapid speed sometimes end up being bankrupt. Especially, when rental business is involved. Competition in this particular vertical is cut-throat. Thus, equipment rental companies now pursue efficiency over expansion. Companies believe instead of expanding it is better to prioritise operational mobility. They train their employees instead and hire experienced professionals to provide utmost service quality. Companies are also investing in a customer care department as well. 

Equipment rental ensues major technicalities. Catering customers effectively via answering questions and providing quotes is the competitive edge companies aim for. Now a day, only equipment rental in Dubai are now deploying software management system. 

Their goal is to automate work tasks so that employees can diligently perform them. This solely does not mean that expansion isn’t important. The industry trend is to optimize efficiency and strategize expansion in the long run.

Online Presence

While global macro economic factors fluctuates and new reforms affect industries, equipment rental is one vertical that continues to enjoy steady growth. This has been possible by reaching new or potential markets via online presence. Transport companies now ensue web-stores or website to penetrate new markets. 

Most importantly a consumer would definitely select a company that has a strong online presence. They will look you up to gather information and reviews. This is why, now all key players have a web-store to cater consumers and build their brand. Secondly, an online presence can also make things easier. 

List down online payment options for your customers to provide a hassle free experience. Usually the key players of the industry are keen on providing rental agreements online as well. This smoothens the whole process. Also, a lot of time is saved as compared to preparing manual agreements or documentation. Moreover, a trend that took most precedence this year was visual representation of equipment and machinery. This actually made it easier for customers to make the final purchase decision.

Customer Service

Equipment rental is totally dependent upon how satisfied your end customer was. This year however, companies have adopted automation. Automation prevents companies from making errors. This probably leads to lesser complaints and better service quality. Also, automation helps provide necessary details and information regarding the equipment or machinery available to rent. Companies also ensue ‘customer support’ that helps with clearing queries after the equipment has been delivered. Transport company in Dubaiare giving precedence to equipment rental. Majorly due to an increase in global demand. Let’s see what new trend takes priority in 2020!

Competition has become cut-throat

Besides economic fluctuations and new reform policies, equipment rental has witnessed a surge. This year many companies adopted various technologies to move forward in a synergized conundrum. In 2019, the business dynamics have changed greatly. Companies are now looking to provide value to consumers. Value addition leads to better brand building and ensues customer loyalty. Which is why companies are looking to adopt latest technologies and pursue opportunities to stay in the competition. Nevertheless, this trend indicates that companies cannot rely on tested strategies. But seemingly, look to innovate and brainstorm strategies to amp up their game in the industry.

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