WordPress SEO mistakes to avoid
In order to properly tackle marketing for your website, you need to deal with SEO. While using PPC and affiliate marketing is a good idea, SEO management is your only reliable long-term strategy for online marketing. So, to help you develop your website properly, we are going to go over the most common WordPress SEO mistakes to avoid. With luck, the following tips should help you better promote your website and see a steady increase in online traffic.
Top WordPress SEO mistakes to avoid
The more you work with SEO, the more websites you will notice where their SEO is obviously poorly managed. After all, nobody said that SEO management is easy, which is why a lot of websites simply forgo it completely. Well, if you do plan on running a website with decent traffic, you will need to manage your SEO. And in order to do that, there are certain mistakes that you need to avoid.
Some of the WordPress SEO mistakes that we'll outline may seem redundant, but we've seen so many websites that make them, that we feel obliged to at least give them a mention. So, without further ado, here are the WordPress SEO mistakes to avoid.
Improper optimization with Google
If you are writing your content in WordPress, you probably already have Yoast SEO to help you with optimization. But, what a surprising number of people seem to forget is that you also need to optimize your website with Google. This means installing Google Analytics and integrating your website with it as much as possible.
The better you get at following and managing metrics in Google Analytics, the better SEO results you are going to have. Moreover, if you are implementing a new marketing strategy, you will need Google Analytics to tell you how well it is performing. You can, of course, implement other tools to help you with SEO optimization, such as:
Google Keyword Planner
Answer the Public
Google Search Console
Link Miner
Similarweb
But, if nothing else, use Google Analytics and connect your website to Google as much as you can.
Having no sitemap
One of the more common WordPress SEO mistakes to avoid is thinking that keyword management is all there is to SEO. Don't get us wrong though, keyword management is quite important. But you will need to do a bit extra in order to help your website come up in Google search results. Namely, you need to create a sitemap. This will not only help visitors better navigate your website, especially if you put it on your landing page, but it will also help Google find and promote you. Google crawlers will have a much easier time going through your website if you have a sitemap to provide. By giving Google a decent sitemap and updating it when necessary, you will get much better SEO prioritization.
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Having complex URLs
An easy way to boost your SEO rating is to ensure that your URLs are as simple as possible. Now, keep in mind that websites by default have complex URLs. So, once you create a new page it will probably go "www.yourwebsite.com/s9sdffT4". This, as you might guess, is a bad URL as it is overly complex and difficult to memorize. Google knows this, which is why your website will get deprioritized in search results. Not to mention that the links you post on social media will be much easier to remember. So, avoid one of the common SEO mistakes and ensure that your pages have short and comprehensive URLs. The process for doing so is relatively easy:
- Open your WordPress dashboard.
- Go to Settings > permalinks.
- Select the permalink that contains keywords
Not updating your links
Websites that have a lot of pages tend to neglect their links. And trust us when we tell you that there are few things that are going to hurt your SEO as much as dead links. Remember, you need to keep your pages updated and interconnected, especially if you updated your URLs.
Furthermore, if a page has low traffic, you need to link it to a more visited one. Having a website where 80% of your pages remain unseen is a waste of resources. Especially if you are paying people to write for you and dealing with backlinks. So, do yourself a favor and regularly go through your website in order to update dead links. There are numerous tools that make this both easy and fast.
Mishandling Social Media
Another important aspect to mention is social media. Google is well connected with Facebook, Twitter, and Instagram. This is why you need to regularly update your social media with posts containing pages from your website. One of the common WordPress SEO mistakes to avoid is posting empty social media posts with only tips or notifications. Remember, you need to actively use your social media so that Google will recognize your website as a priority search.
Just keep in mind that a big part of your online traffic will come through social media, especially if you manage to identify your target group. So you need to integrate your social media presence with your keyword usage and SEO management. The better social media manager you are, the better online traffic you are going to have.
Common content writing mistakes
Unfortunately, WordPress SEO mistakes do not stop with website mishandling. After all, the largest part of your SEO is connected to the blog posts you write and how well you present them. So, it stands to reason that there are numerous WordPress SEO mistakes to avoid while writing these blog posts. Now, it takes some time and practice to get the hang of content writing. Especially if you want to have a certain style for your posts. But to make your transition a bit easier, here are some of the most common writing mistakes that you and your writers need to avoid.
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Lacking a writing style
Since we mentioned writing style, we might as well go over another one of the more common WordPress SEO mistakes to avoid, and that is not having a style. Namely, if you want to have a website that gets a lot of reading time from users, you need to have a writing style.
This is why businesses tend to hire specific marketing companies in order to better promote their website. For instance, moving companies hiring marketing companies like Movers Development. Numerous studies have shown that people are much more likely to keep reading if the style of writing doesn't change. So, if you want people to jump from page to page on your website, make sure that all of them are written in the same style. If you deal with backlinks, make sure that the writers are familiar with your style and that they write as close to it as possible.
Valuing quantity over quality
For some inexplicable reason, certain websites tend to value quantity over quality. These websites look like a mishmash of different ideas, writing styles and article lengths, none of which have a resemblance of quality. Well, if you plan on running a website that is going to come up in Google search results, you need to manage the quality of your content. Know that Google has several methods for checking whether the website has a worthwhile quality.
Keyword misuse
Even though Yoast SEO does a pretty good job of warning people about keyword use, we still regularly see people making certain obvious keyword mistakes. So, to help combat this, here are some keyword related SEO mistakes to avoid:
Only using your keyword once per post.
Using it multiple times in paragraph headings.
Not using alternative keywords.
Using keywords without having a keyword strategy.
Not doing keyword research for your website.
Constantly using the same length keywords.
Remember, keywords are the most direct way in which you work with Google's SEO. So, from the moment you start building your website, you should have them in mind. Do yourself a favor and tackle them with due care.
Not having proper graphic content
It is important to mention first that not all websites require graphic content. Some websites are designed to only have written content, or to implement videos. Therefore, the following tip doesn't apply to them. But for the remaining 90% of websites, not having proper graphic content is one of the more important WordPress SEO mistakes to avoid. Well made, well-implemented graphic content made by a professional does not only make your website much more interesting to read, but it also makes Google's job of finding you much easier. The key here is to implement the former two tips we gave you: value quality over quantity and use keywords properly with your graphic content. Do that, and you will get much better SEO results.
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