We all know the worth of the lead generation process in a business ecosystem. But we don’t know is that outbound lead generation is still the game-changer. If we look two decades back, we can see that door-to-door marketing was effective and result-oriented. Then technology happens, and it soon started losing its sheen.
As it was a clear example of the outbound lead generation process, people started thinking that outbound marketing is dead. Well, this is not true. Outbound marketing is still very much alive and helping B2B marketers to generate quality leads. It’s just some of its course of action has modified.
In this article, we will talk about how outbound marketing is still relevant, and a virtual phone system helps in the process. But before anything else, we will know outbound lead generation in a better way.
To submit guest post related to gaming click here Write For Us Gaming and also contact us at deskcasino@gmail.com
It is a proactive and integrated sales & marketing approach that emphasis on generating quick and high numbered leads. Here, the marketer focus on contacting more and more people without knowing the fact of whether the other person is interested or not.
Unlike inbound lead generation, which is time-consuming, the outbound lead generation process is quick and spends brand awareness at a rapid rate.
When it comes to targeting the customers at a global level, outbound marketing will help you reach out to more and more people in less time.
As inbound lead generation at taken the back seat, some marketers think outbound marketing has come to a standstill. But it’s not true. All you need to do is adopt a different approach to the change of time.
VoIP or Voice over Internet Protocol is one of the latest telephony systems that have impacted the business communication at various fronts. Your sales & marketing are no exception.
With the help of a virtual phone system, you can improve your outbound lead generation process in ways that were never imagined before. For instance, it will help you maintain richer customer profiles.
One of the reasons behind the fall of outbound marketing is the lack of proper customer information. But this is not the case with VoIP as it captures customer’s details and updates them simultaneously. So, you not only have necessary information like contact number and name, but you can also learn about the previous remark, purchase history, and queries made.
Based on these insights, you can do targeted marketing and generate result-driven leads.
For every marketing effort to churn out results, you should have great brand awareness amongst the customers’ pool. However, inbound marketing takes a lot of time and demands high investment.
With cloud telephony, you can do it at a much higher rate and lower cost. In cloud telephony, calls are transmitted over the internet. Such type of calling is way cheaper than PSTN-based calling. So, you can make more calls without worrying about the hefty call incurring the cost.
Even if you are targeting international customers, you can easily do it. Then it comes with the click-to-call facility. By using this facility, your agents can dial a number in a blink of an eye. In this way, it enables a business to generate faster and cost-effective leads.
You can improve your brand awareness with VoIP in one more way. VoIP offers you a unified communication facility. With this facility, you can contact your targeted customers via SMS, voicemails, instant chat, and chatbot.
This indicates that you are not restricted to one kind of means of communication. You are free to use as many ways you want. And trust us. It makes a huge difference.
Now, imagine a scenario wherein one marketer is pitching a customer for room heater who stays in warmer regions. Will it turn out? No, it will not.
Rather than making calls and sending messages randomly has never helped any marketer. You need to set a target. But how will it happen?
VoIP will show you the way out. It comes with multiple integrations and brings the details of respective customers from different departments at a centralized place. With this facility, you can send SMS or make a call based on a specific buyer persona, which increases the output in return.
If you think that outbound lead generation is dead, then you are making a big mistake. With the right type of strategy, you can still make it work and generate quality leads.
If planned diligently, it can be on par with the inbound lead generation process. You can get hold of quality leads in less time.
The virtual phone system will help you with this, for sure. It enables you to maintain richer customer profiles and generate a higher number of leads at a lower cost. So, adopt this strategy and make your outbound marketing work.