Having an attractive and well-optimized website is very free to earn from any marketing strategy. Every blogger wants to bring traffic to their website and get a good conversion from that traffic. Traffic helps websites to go through your conversion funnel that helps a lot for a blogger.
Along with having a good website, it should also have complete information about its website. And we should thank Google Analytics for this, which gives us all the information related to our website that we need.
Only with the help of this information, we can make our website attractive and well optimized. Today, we will discuss some ways to use Google Analytics to improve the running of your website or to make it attractive.
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Here you will get some advanced tips that how to use your website’s google analytics to make it attractive and optimized.
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Many of you will know what the bounce rate means and how to maintain your bounce rate as low as possible.
If a large number of users are leaving your website blog post without watching other posts or if your users click on your page but not staying on your site for a while then that can increase your bounce rate.
So you should follow these points to make your website compatible with a low bounce rate.
Increase your website page speed.
Use of AMP [Accelerated mobile pages]
Use images and infographics in your article.
Write an engaging article for users.
Another true use of Google Analytics is that we can decide our potential market according to our products and services.
If you are doing a business or you have a business that you want to take internationally, then with the help of Google Analytics you can find out where and what service-based traffic is coming to your website.
if your business is on the international level then you can analyze your blog for the number of views and conversion rates according to countries.
Through this analytics, you can easily focus on specific services and countries.
The person working in content marketing should focus on the analytics of their content as they know which type of content their users like to see. What should be the format and quality of the content that more users can engage on our website?
With analytics, you can find out which of your content is performing well and why that content is giving such a good response.
with the help of Google analytics, you can easily examine your website for content marketing.
Behavior flow means that ‘Which path are users and visitors following to reach your website?’ so make sure that you should have good knowledge of your visitor’s route.
In your Google Analytics, you can see which pages a visitor is spending more time on and which pages need to be optimized more. Here you can find out which page visitors are getting more likes and after visiting which pages, the visitors are leaving your site.
The matrics of Google analytics depends on various other metrics. Sometimes if your infographics go viral, it increases the bounce rate of your site and if this happens, changes are seen in the matrix, but Google ranks your site because of that.
Alternatively, to focus on a specific part of the data or time, you demand to have a global idea of your objectives for the future.
According to your site, you should understand which traffic is best for your site, organic, or paid traffic. And which one is the more profitable source for you?
This will help you a lot and after understanding it, you will get the idea of where to invest in the future.
You can examine your traffic for your plans or contents also. You get the idea of making new content after examining your website on Google analytics.
Like behavior flow user flow is also an important term to examine. Here you get to know that people are visiting more because of which pages of your website and which pages are disliked.
Means here you know about your good or bad posts.
According to the screen time, you can get the knowledge that what type of people are visiting your pages. And what kind of queries they are searching on your blog.
Here you get complete information about which page is getting more viewers and which pages are less.
From here you can guess which of your pages you have to optimize more so that a good audience can also visit them.
Make your pages more attractive and more engaging to your audience.
Provide them total knowledge for what they are searching for. Make sure your visitors don’t skip your blog part to find their answers. Provide genuine content for the audience.
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As you all know that on today's date, a large audience reaches your bogs and website from mobile.
So it is very important to keep your page speed high. Google Analytics tells you how many mobile users are in your visits and how many desktop users.
You have to adjust your website to mobile and this is the best optimization way. If your mobile traffic is at a high bounce rate then it is time to make your website responsive and more mobile-friendly.
If you give more importance to your website and your website is the only means of earning, then you have to pay special attention to these optimizations. By optimizing your website correctly, you can rank in good positions. Google's algorithm ranks websites that provide maximum information in a single article
One more thing which you can take care in SEO that a Submit a Guest Post. It means of Guest blogging by writing a good quality content.
So you have to optimize your site following these points in mind so that you get ranked on the position. Make your website more responsive for mobile users. They are maximum in number.