A few years back, the packaging didn’t hold the importance like it does today, and very few brands invested in custom packaging. The packaging has now become a necessity after the tremendous growth of e-Commerce. If you want to scale your business at a higher level, you need packaging that looks unique. Remember the day you received a gift from a friend or family member packed in a beautiful box and the vibes it gave.
Now, be honest, would you have appreciated the gift if it was packed in some random box? Most probably. No. This is how important packaging is. Putting effort into the packaging to provide a great unboxing experience will also go a long way in improving customer’s shopping experience. Internet is filled with stories about businesses that failed because they thought packaging isn’t important, and that it didn’t have to do anything related to the success or failure of their business. Now they may have given up or maybe starting from scratch, nobody knows.Without further ado, let’s get started with the ways.
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If you think that using a simple brown box is enough, then you must remove that thought from your mind because it is a big no. Nobody will be attracted to your product if you are doing the same thing that other average brands are doing. More people like to share their experience with the brand and talk about that on their social media along with pictures. You can’t afford to lose potential customers just because of some pictures. When you use custom boxes, these boxes will force the customer to post a positive review about your product because the box will lead the customer through the whole experience. Packaging depends on your niche because some products like clothes need elegant custom papers, and some products need sturdy boxes.
In the above-given point, you read how people like to share their experience with a particular brand by sharing pictures. Some customers don’t stick with the trend of pictures, and they go a step further and do live unboxing. You need to make your customer feel special with the packaging. The only way you can grab customers’ attention is by making the packaging more appealing, and that will only happen when you are artistic, funny, and creative. Ensure that the packaging stands out from the rest because the packaging is like an extension for your product. They should get positive vibes while unboxing.
The color and design of the packaging are essential because these are the only two things that make your packaging look different than stock packaging. To come up with a unique packaging you need to know the core values of your brand, and if possible, hire a professional designer to do this designing part for you. Keeping it simple should be your preference because using crazy fonts, bright colors will make your product look like that it is screaming for attention. Use suitable colors depending on your niche. If you are selling in a hot niche like cosmetic boxes, use colors depending on the product. Find a packaging company in your town or online for more information cosmetic packaging.
Most successful online businesses offer worldwide shipping, and for this purpose, they require suitable packaging material. The primary function of any packaging is to keep the product safe, and nothing is different in the case of your brand. Use sturdy materials and wrap the products inside a bubble sheet if your product is fragile. If your product does not require special attention, then the custom-made paper is enough to wrap the product. Use materials like cardboard or kraft paper because they are sturdy, eco-friendly, easy to customize, and cost-effective.
All the above-given points won’t matter to your customer if they receive a broken product. The reason is that the customers are paying for the product and not the packaging. You can have an unbreakable product or a fragile product, but you still need to pack both these products neatly. Customize the size of the packaging that perfectly fits your product because it will prevent the product from being tossed around.